Promotion is the first stage in company formation. It begins when an individual or group (the Promoter) conceives a business idea, analyzes its feasibility, and takes all necessary legal steps to bring the company into existence:
- Functions of a Promoter: (1) Identification of business opportunity, (2) Feasibility studies (Technical, Financial, Economic feasibility), (3) Name approval with Registrar of Companies (ROC), (4) Selecting signatories to the MOA, (5) Appointing professional bankers, brokers, and solicitors, (6) Preparing preliminary charter documents (MOA and AOA).
- Legal Position of Promoters: A promoter is neither an agent nor a trustee of the company (because an unborn company does not exist legally!). Instead, a promoter stands in a Fiduciary Relationship (a relationship of utmost trust and good faith) with the future company. A promoter can NEVER make secret profits from property sold to the company without full disclosure.
- Preliminary Contracts: Contracts entered into by promoters on behalf of the company prior to incorporation. The company cannot be bound by pre-incorporation contracts unless it formally ratifies them after incorporation under the Specific Relief Act.