A Sole Proprietorship is a form of business owned, managed, and controlled by a single individual who bears all risks and receives all profits:
- Merits: Quick decision-making (no consultations needed), complete confidentiality of business secrets, direct incentive (100% profit retained), sense of personal accomplishment, easy formation and closure.
- Limitations:
- Unlimited Liability: If business assets fail to satisfy creditors, the proprietor's personal assets can be seized by courts!
- Limited Financial Resources: Bound by personal savings and borrowing capacity of one person.
- Limited Managerial Ability: A single person rarely excels simultaneously in marketing, finance, accounting, and technical engineering.
- Lack of Continuity: Illness, death, or insolvency of the owner directly terminates the business.