Correlation: A statistical technique that measures and analyzes the degree and direction of linear association between two or more related variables.
Classification of Correlation:
- 1. Direction of Change:
- Positive Correlation: Both variables move in the same direction (e.g., Price and Supply; Height and Weight; Advertising and Sales).
- Negative Correlation: Variables move in opposite directions (e.g., Price and Quantity Demanded; Ambient Temperature and Woolen Garment sales).
- 2. Ratio of Variation:
- Linear Correlation: The ratio of change between two variables remains strictly constant (plots as a straight line: $Y = a + bX$).
- Non-Linear (Curvilinear) Correlation: The ratio of change varies, plotting as a curved line.