Internal Trade refers to the buying and selling of goods and services within the political boundaries of a single country, using domestic national currency:
- Wholesale Trade: Purchasing goods in large quantities from producers and selling them in smaller batches to retailers. (Does not deal with final consumers).
- Retail Trade: Purchasing goods from wholesalers/manufacturers and selling them in small quantities directly to end consumers for personal consumption.
Services Rendered by Wholesalers:
- To Manufacturers: (1) Facilitates large-scale production by placing bulk orders, (2) Bears storage and price-fall risks, (3) Provides financial support via cash advances, (4) Provides market intelligence on consumer trends.
- To Retailers: (1) Supplies diverse goods in convenient small quantities, (2) Extends trade credit, (3) Holds regional buffer stocks preventing stockouts, (4) Undertakes brand advertising.
Services Rendered by Retailers:
- To Consumers: Regular availability of diverse goods, convenient location and opening hours, credit facilities, home delivery, and after-sales service.
- To Wholesalers: Serves as the ultimate distribution touchpoint, collects direct customer feedback, and eliminates retail transaction handling for wholesalers.