Management is defined as the process of getting things done with the aim of achieving goals effectively and efficiently:
- Process: Refers to the primary continuous functions performed by managers: Planning, Organising, Staffing, Directing, and Controlling.
- Effectiveness vs. Efficiency (The Dual Pillars):
Management Golden Rule: Management must balance both. Being effective without efficiency wastes capital; being efficient without effectiveness misses deadlines and loses markets.Basis Effectiveness Efficiency Meaning Completing the assigned task on time, regardless of cost. Conducting the task correctly with minimum cost and zero waste. Focus / Objective Focuses on the End Result. Focuses on Cost-Benefit Analysis (input-output ratio). Guiding Question "Did we achieve the target deadline?" "Did we use resources optimally without waste?"